Fighting the desire to spend on pleasurable wallet drains means that you must fight neurological wires. This is an example of how our spending habits start, and why they keep pushing us to spend money on items we don’t need but simply want because they make us happy. So you visit the coffee shop and make your purchase, which reinforces the memory and positive association. This is how our brains cause us to continue behavior that results in a reward. For example, the next time you pass by the neighborhood coffee shop, your brain releases dopamine that causes you to want to stop in for a cup of Joe. Some of that chemical then moves to the area of the brain where memories are created and stored, causing the brain to positively associate the spending of money with pleasure.īut dopamine doesn’t stop there – it also controls our decision-making and motivation functions. When we do something that gives us happiness, such as buying the latest smartphone or new, fashionable clothes, our brain receives a dopamine surge. When it is triggered, it transmits signals from cell to cell and creates pathways for addictions to enjoyable stimuli, such as food, cigarettes, alcohol, sex, and shopping. How Dopamine Affects Spending DecisionsĪccording to research at the National Institute on Drug Abuse, humans have a brain chemical called dopamine that is triggered with pleasure. However, it’s possible to transform your bad financial habits into a positive attitude about saving more, living frugally, and building long-term wealth. If you find it hard to change your attitude about spending, you might be interested in learning what scientists are discovering about habits and why they’re difficult to change. And your next travel adventure to bring warmth to your skin and sand to your bare toes is only a few clicks away. Throughout the day, your inbox may bring news of sales and special offers from your favorite retailers. If you’ve ever made a promise to change your spending habits, only to break that promise repeatedly, you are not alone. After all, you still have to go past your favorite coffee shop every morning where a delicious (and overpriced) beverage is only minutes from your lips.
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